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Himanta Biswa Sarma and the Digital Battle for Assam

Himanta Biswa Sarma and the Digital Battle for Assam

BY Nilabh Krishna

The 2026 Assam Assembly election was not merely a contest between political parties. It was a battle over identity, perception, and narrative — fought as intensely on mobile screens as on the ground. From Facebook reels and WhatsApp forwards to aggressive X campaigns and hyper-local digital messaging, Assam witnessed one of the most sophisticated political communication exercises in its history. At the centre of this transformation stood Himanta Biswa Sarma, the man who has not only reshaped Assam’s political landscape but also redefined the Bharatiya Janata Party’s electoral playbook in the Northeast.

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