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GENERATION Z INDIA’S GREATEST STRA-TEGIC ASSET.

GENERATION Z INDIA’S GREATEST STRA-TEGIC ASSET

BY Manoj Dubey

Gen Z (Generation Z) is the generation that follows Millennials and precedes Generation Alpha. While there isn't a universally agreed-upon date range, Gen Z is commonly defined as people born between about 1997 and 2012. Some characteristics often associated with Gen Z include: Digital natives: They grew up with smartphones, social media, streaming services, and high-speed internet.

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