The Government of India and Meta have joined hands to launch the "Scam se Bacho" campaign, aimed at addressing the alarming rise in online scams and cyber frauds across the country. The campaign, officially inaugurated in New Delhi, marks a significant effort to protect citizens from the ever-increasing threat of digital fraud.
Delivering the keynote address during the launch, Sanjay Jaju, Secretary of Information and Broadcasting, described the initiative as both timely and essential in the current digital landscape. He emphasized that the campaign reflects a whole-of-government approach, involving multiple agencies and sectors, to foster a culture of digital safety and vigilance among India’s growing internet user base.
Secretary Jaju highlighted that India, with over 900 million internet users, has experienced exponential growth under the government's flagship Digital India initiative. This unprecedented expansion has facilitated greater connectivity, e-commerce, and access to services. However, he cautioned that this digital progress has also given rise to cyber threats, making the need for protective measures more critical than ever.
"While Digital India has revolutionized access and connectivity, it has also inadvertently opened the door to various forms of cyber fraud," Jaju said. According to official statistics, India reported 1.1 million cases of cyber fraud in the previous year, underscoring the urgency of the campaign.
The "Scam se Bacho" initiative is a collaborative effort between Meta and several key government agencies, including the Ministry of Electronics and Information Technology, the Ministry of Home Affairs, the Ministry of Information and Broadcasting, and the Indian Cyber Crime Coordination Centre. This coalition aims to raise awareness and equip internet users with tools and knowledge to safeguard themselves from the growing menace of online scams.
Through this campaign, Meta will provide resources and guidance on recognizing and reporting scams, as well as strategies to enhance online safety. The program is set to leverage Meta’s extensive reach across social media platforms, such as Facebook, Instagram, and WhatsApp, to spread critical information about online safety.
The "Scam se Bacho" campaign underscores the government's commitment to promoting digital literacy, awareness, and vigilance. Secretary Jaju emphasized that the initiative is part of a broader effort to protect citizens in the digital realm, making it easier for users to identify fraudulent schemes, protect their personal information, and report cybercrime.
By joining forces with Meta, the government aims to strengthen India's cybersecurity framework and ensure that the country's digital growth continues securely. The campaign is expected to empower millions of internet users by giving them the knowledge and tools to stay safe online while encouraging a proactive approach toward reporting suspicious activities.
As India continues its rapid digital transformation, the collaboration between the government and Meta marks a significant step in building a more secure and fraud-resistant digital ecosystem.
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